Welcome to my Meet the Metrics series! You can catch up on the other metrics here: Conversion Rate Goal Value Bounce Rate Average Path Length Percentage of Search Refinements Return on Investment (ROI) If there’s one metric that is being pigeon-holed in the PPC world that really needs to BRANCH out, it’s cost per […]
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A full 90% of all the data in the world has been generated over the last two years. – Science Daily Nothing sounds quite as intimidating yet powerful to marketers these days than the term, “Big Data,” particularly to those who are aware of its tremendous potential. As exciting as it sounds, there is a […]
Unlock the full potential of your customer database with Facebook Custom Audiences. Find out what they are, how they can help you reconnect with your customers and some of their awesome remarketing abilities in this Traffika TV video. For more on custom audiences: Understanding Custom Audiences on Facebook For best practices: Best Practices for Facebook […]
What’s the big deal with big data? Find out in this introduction to big data and discover how it can help you better reach your business objectives. This education video also serves as a segue to our special Machine Learning Series with Dr. Glenn Bayne. To be notified about that series, subscribe to TraffikaTV. Transcript […]