It’s no secret that people buy from brands that they trust, and that this trust is built primarily upon one thing: Brand name. There is no disputing that a well known brand sells more than a lesser known brand, but do we understand why? Why do more people eat at McDonald’s than Bill’s Burgers across […]
Traffika is a Digital Business Generation Firm helping high growth, medium and large organisations optimise their business online. Leading brands choose us as their strategic digital marketing partner to explode their business growth.
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Welcome to Buyer Personas Part 2! A few weeks ago, we showed you how to create a Buyer Persona in just 3 easy steps. Now we’ll teach you how to design an ad targeted to that persona in another 3 easy steps. 1.Choose The Right Terminology You only have two options for how to talk […]
The digital world has always been fast paced, but these past few weeks in particular have been especially crazy, with social platforms left, right and centre making multiple updates in the blink of an eye. With all the information overload that surrounds us, we thought it might be nice to simplify what’s been going on […]
So you have an awesome Google Analytics account, but there are some things it’s just not telling you, like which of your offline marketing activities are sending traffic to your website. There’s an easy way for you to find this information, and it’s called UTM tagging. UTM tags-Urchin Tracking Modules- are special codes that are […]