Great brands are built on a strong reputation and a clear position within a market. Building reputation and communicating positioning has traditionally been the domain of brand marketing, however online marketing has influenced the way in which a Franchise can be branded. Franchise executives and managers can no longer treat digital and traditional marketing channels as separate entities, they must instead portray a […]
Traffika is a Digital Business Generation Firm helping high growth, medium and large organisations optimise their business online. Leading brands choose us as their strategic digital marketing partner to explode their business growth.
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As soon as you think you have got the hang of Google Authorship some people are telling you to implement publisher markup! Don’t you wish somedays Google had a customer service rep we could call with all our Googly questions! In this post we are hoping to accomplish three things: Explain what rich snippets are […]
Why in the world would I want to give my franchisees their own social media pages? This is a question I hear all the time when I bring up the topic of local social media among franchisors. To be fair, its a good question and on the surface there are many reasons why you wouldn’t. […]
If you are at the point in your social technology adoption where if someone said “Hey here’s a new social network” you’d rather throw your phone at them, then I’m with you. So when someone said have I tried “Fancy” I said, “Not interested” until well curiosity my nemesis stepped in and I found myself […]