Moving websites or changing URL’s as part of a redesign is both an exciting and scary time. Your website is getting a new home or a flash new look, which can have a range of impacts on your visitors and ultimately your business! But with all this excitement comes the danger of missing some important […]
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People aren’t perfect spellers or typists. – Google Starting late next month, advertisers will no longer be able to match exact keywords as Google AdWords will introduce close variant key word matching for all AdWords customers and will remove the option for opting out. While Google maintains that the changes will help customers more easily connect […]
There’s no such thing as being “too safe” online, and to prove it, Google are now taking steps to prioritise secure sites over non-secure sites in search results, and more specifically sites that use “HTTPS” in what we are calling the Google Beagle Update. Now Beagles, for those of you who don’t watch Border Security […]
This is the final stretch. At the end of August, regular Product Listing Ad (PLA) campaigns will retire and be replaced by Shopping campaigns. -Google On their official AdWords blog, Google announced a new shopping campaigns upgrade tool that helps users upgrade their current PLA campaigns to shopping campaigns in just a few clicks. With […]