Tools and Resources

Free Calculators

Thank you for your interest in using our free internet marketing tools to help calculate ROI, CPA, LTV and Conversion Rates.

We've made these free resources available because we love what we do and believe every business can benefit from a well executed and optimised internet marketing campaign.

Discover how the numbers work for your business by selecting from one of the tools below.

Conversion Optimisation CalculatorIn this downloadable spreadsheet input your variables to determine what the bottom line business benefit will be from achieving incremental improvements to your conversion rates

Cost per Acquisition (CPA) CalculatorIn this downloadable spreadsheet input your variables to determine what it costs to acquire a new lead or customer based on your marketing costs and conversion rates.

Customer Life Time Value (LTV) CalculatorIn this downloadable spreadsheet input your variables to determine what an average customer is worth to your business over the life time of their relationship with you. Very handy for establishing baseline cost per acquisition (CPA) goals.

Return on Investment (ROI) CalculatorIn this downloadable spreadsheet input your variables to determine the return on investment (ROI) from various marketing programs like search engine pay-per-click, affiliate marketing and display advertising.