When customers search for local businesses these results appear at the top of page one and provide a great way to drive traffic to your website, for free. Here's a quick guide to getting started.

The vast majority of marketing budgets are spent with the intent of driving users to the website so a purchase can happen. But not all visitors to your website will make a purchase, so how can you retarget or remarket your product to that specific audience? This is where a remarketing or retargeting campaign can help you.

Facebook today announced the latest extension to their social media platform, allowing users to update not just what they are doing, but where they are doing it.

Here are a few simple (and free) ways your business can get started on Foursquare (and, what the hell is Foursquare?).

What you don’t measure, you can’t manage.  Understanding how your Social Media strategy will be measured, how the data will be gathered, where it will be stored, how it will be reported on and who will use the information is critical to ensure your ongoing success.

I recently had a prospect call me up to discuss the potential acquisition of several websites and domains for his business.  He told me that he had been offered two domains, both of them with keywords in the domain and one of them with a rather nice website built on it. Here is some of the logic that I used to help him assess  the true value of domain acquisitions.

Debunking the myths and overcoming the obstacles to advertising on this giant social platform.

Your initial keyword research is vital to a successful campaign. Here are a few simple tips to setting up a good keyword list and give your business a running start.

 Ever wondered how Google AdWords charges you? How do they come up with that amount you are being billed for? You will find the answer by understanding the different types of Cost Per Click and how they are calculated.