Google Tag Manager (GTM) makes it easy for the digital marketing team to add and ...
Great brands are built on a strong reputation and a clear position within a market. Building reputation and communicating positioning has traditionally been the domain of brand marketing, however online marketing has influenced the way in which a Franchise can be branded. Franchise executives and managers can no longer treat digital and traditional marketing channels as separate entities, they must instead portray a […]
As soon as you think you have got the hang of Google Authorship some people are telling you to implement publisher markup! Don’t you wish somedays Google had a customer service rep we could call with all our Googly questions! In this post we are hoping to accomplish three things: Explain what rich snippets are […]
Why in the world would I want to give my franchisees their own social media pages? This is a question I hear all the time when I bring up the topic of local social media among franchisors. To be fair, its a good question and on the surface there are many reasons why you wouldn’t. […]
If you are at the point in your social technology adoption where if someone said “Hey here’s a new social network” you’d rather throw your phone at them, then I’m with you. So when someone said have I tried “Fancy” I said, “Not interested” until well curiosity my nemesis stepped in and I found myself […]
How many times have you stumbled upon an incredible image and thought ‘oooh this is going to work so well with my blog/facebook post/instagram feed’ before uploading and hitting post without much more thought? We’ve all been there at some point, not on purpose of course, but for the uncertainty that surrounds the rules of social […]
Franchise businesses are unique and there are many possibilities for a franchise brand in the world of digital marketing. But it can be difficult to know where to start. Traffika’s work in the franchise sector over the years has provided us with valuable insights into the relationships between franchisee and franchisor and the tender balance […]