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‘So you’re a digital marketing intern… What does that even mean?’ Before I started my internship at Traffika, I (a naive final year university student) would have told you that Digital Marketing was all about Social Media. And if you tried to have a conversation with me about Content Marketing, PPC Advertising, SEO or Data […]
Deleted your Google Analytics account by accident? It might be possible to get it back. Oh no! It’s happened. You accidently clicked OK and now you are thinking “help, I’ve deleted my Google Analytics account.” Google Analytics Certified Partners can make an application on your behalf to Google to reinstate the account. There are limitations […]
More than ever before businesses are realising the importance and power of utilising content marketing strategies to build their brands. Not only does it extend the reach of your brand awareness, it also returns on valuable business outcomes including increased website traffic, lead generation and sales. Businesses are now choosing to devote considerable time, effort […]
CEO of Yahoo! Inc. Marissa Mayer has spent her first 18 months in the top job trying to re-establish the company as a strong competitor of Google and Facebook for both users and advertisers. Over this time there has been much speculation as to what Mayer’s plans for the company actually are, however on Tuesday […]
Beyoncé shut it down. Literally. Shut it down. iTunes came to a standstill late last week when Beyoncé quietly released her album ‘Beyoncé’ to the public without any warning, promotion, press release, press interviews, or album hype. The 14-song album, complete with 17 epic videos of content goodness has launched her into the Content Marketing […]