AdWords have recently released a new call-only ad type that shortens the customer journey… and that ...
Whether it was to conceal a pimple or make your vacation photos look even more ...
SEO can be confusing, with lots of self-professed experts and gurus telling you to focus on ...
For many of us, entering our Google Analytics (GA) account can feel overwhelming, particularly when it comes time to fetch a report. With so much data and so many options, it can be difficult trying to find exactly what you need. Sure there are lots of standard, go-to reports in GA that are incredibly useful but […]
After years of talking about the importance of providing relevant content to an audience, relevancy is no longer just a buzzword. It’s made the leap from being something advertisers talk about, to something that we do and now on an industry level, relevancy has become an actual metric that we report and base decisions on. With […]
When it’s time to create new content, be it for a blog or a new webpage, there’s a gem in Google Analytics that can help ensure you’re sending your customers on the best possible journey. Content grouping not only informs you of the groups of content that perform best on your site, but it can also help […]
How do you use email marketing? From crafting your emails to segmenting your databases and scheduling your campaigns, Matt covers some best practices for creating great email marketing in this episode of Traffika TV. Check out more Traffika TV Videos: Facebook Advertising 101 How to Support Offline Campaigns with Digital Activity Digital Predictions for 2015 […]
Chocolate. Flowers. Romance. These are the makings of a traditional, and oftentimes boring, Valentine’s day ad. But every so often, a truly unique marketing campaign emerges with just the right mix of creative, corny and sweet that has advertisers everywhere feeling struck by cupid’s bow. Here are 5 of them worth falling in love with. 1. […]