It’s 9am and the morning meeting starts. Lauren has come prepared with a four page ...
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He’s no fortune teller but he can still take a crack at predicting the digital ...
There is nothing worse than wasting a perfectly good paid search strategy on mistakes that could have been avoided! Unfortunately, this is the reality for many marketers who either aren’t aware of things that can go wrong with paid search or who don’t proactively fix their issues. The good news is, mistakes are just opportunities to […]
It might feel like a regular old Friday, but on this same day in history, some awesome things were happening. For example, Superman had just debuted (1939); the first telephone line between Berlin and New York was inaugurated (1913) and 14 years ago to this very day, Wikipedia launched! Find out how they’re marking the special occasion and what […]
Profile picture: Check. Cover photo: Check. Call-to-action button: Check. Wait… What was that last part?! There are a lot of things that make marketing on Facebook a great choice, like the ability to create and promote events, easy access to page insights and unrivalled targeting thanks to their social data resulting from 1.23 billion active monthly users. So what […]
A couple of months ago I wrote about some popular myths about paid search. Today, I want to talk about perhaps the biggest one of all; the idea that traditional and digital marketing are somehow competing forces. Maybe it stems from dividing an advertising budget into online and offline campaigns and having to justify the spend […]
By now you know the rumours are true: Last click is dead. As we’ve been discussing in our Attribution Modelling series, as the customer journey evolves to be increasingly multi-touchpoint, measuring attribution via last click no longer serves us well. But the question remains: If last click isn’t the best or even the right way of […]