10 Essential Elements To Developing A Social Media Strategy (Part 1)

There is little doubt that 2010 will be the year Social Media moves beyond experimentation and makes it into the mainstream marketing mix.

Already this year we have seen marketing behemoth Proctor & Gamble announce plans to open an office in Silicon Valley to help develop social networking systems as well as Coke announce it will incorporate social media into their Super Bowl advertising plans.

So while the big end of town is moving full steam ahead on the social media train, how do the rest of us get started? By first planning and building a robust social media strategy of course!

In our 11 part series, we’ll define how Traffika is helping our clients maximise their social media efforts by lifting the lid on the essential elements that must be included in your social media strategy.

1. Goals
2. Objectives
3. People
4. Measurement
5. Content
6. Listening
7. Conversation & Engagement
8. Community
9. Tools
10. Policies
    

So stay tuned for next week’s post where we discuss step 1 - defining and setting goals for your social media plan.

This article was posted by Matt Forman. Matt is Google AdWords & Google Analytics certified and Managing Director at Traffika. You can follow Matt on Twitter @mattforman.