Today on TraffikaTV, Bret explains the three key elements of a successful landing page.
Relevant and original content
Transparency
Ease of navigation
Following these three guidelines will help you to build high quality landing pages which convert more visitors into leads and sales for your website.
If you have any questions for Bret just him us know in the comments below, or if you'd like to talk to us about getting the most out of your Search Marketing traffic, email us at roi@traffika.com.au.
Bret is Head of Paid Advertising and Analytics at Traffika. You can follow Bret on Twitter @bjbuck.
We
started off creating this content as a video series and decided to jump
straight in and use it as a podcast as we feel this way of being able
to consume content is perfect for busy people. So please excuse the
references to Video, we hope you like this information in Audio format,
please let us know your thoughts on podcast v video?
Episo de 0 is the intro and in Episode 1 we give an overview of Content
& Audience, why they are important and how they go together.