Social Media Objectives - The Smart Way To Keeping Score Of Your Social Media Strategy

In our recent article on establishing Social Media goals we discussed how your goals should remain fluid and adaptable to the rapid changes in technology, communities and consumers but more importantly provide direction and context for your social conversations and engagement.

Objectives give meaning and make our goals tangible. The most effective objectives are SMART (specific, measureable, achievable, realistic and have timeframes associated with them).

In the early stages of rolling out a Social Media strategy it can be difficult to determine specific objectives without first ‘knowing what you don’t know’.

Social Media objectives need to remain aligned to the stated goals but in the early stages remain flexible to adapt to feedback and demands from your audience.

Below are 5 examples of objectives to help get you thinking about keeping score of your Social Media efforts.

1. Increase your Facebook fan base to <insert your target here> people by <insert your target date here>.
2. Increase the number of interactions around your brand by <insert your target here> by <insert your target date here>.
3. Reduce the number of email support requests received by <insert your target here> by <insert your target date here>.
4. Increase the number of social media mentions (buzz) to <insert your target here> by <insert your target date here>.
5. Generate an <insert your target here> increase in website traffic from social media sources by <insert your target date here>.

If you have specific objectives that are helping to measure your Social Media success why not let us know? We'd love to hear about it. 

Stay tuned for next week when we discuss arguably the most important element of your Social Media planning - People.

This article was posted by Matt Forman. Matt is Managing Director at Traffika. You can follow Matt on Twitter @mattforman.