They're enormous in the resources they have at their disposal and that in itself poses challenges in being nimble to quickly react and solve client issues. I've often heard horrific stories from friends and family on the frustration they've experienced within the Telstra behemoth.
Telstra would probably be the most popular whipping post for many Australians.
It’s also with great pleasure we’re awarding our latest Thumbs-Up Award to Telstra.
They Spread The Love
The Telstra Exchange blog is a wonderful example of engagement and giving value back to their community. A crisp, clean and easy to navigate website begs to delve deeper and participate. Despite what seems to be only a few options to click on, the site offers a rich experience of broad technology topics, what's going on inside Telstra and the biggest surprise of them all, Community.
It’s More Than Just Telstra
The majority of areas provide reviews and both the readers, as well as Telstra Staffers, are quite active when it comes to providing feedback in the comments area of the content.
The two-way conversations on all subject matter is adding real value to the community, as opposed to the constant barrage of product Spam that has become synonymous with the vast wasteland of typical businesses, looking to become Kings of their Market.
Business and Community
One of the areas I was particularly interested in, was how they’ve woven the Telstra Corporate identity with the strong Community spirit.
They’ve done the math. With a long history of being bashed, they’ve taken decisive and positive steps to overcome what could have ended up as severely debilitating. Recognising 'Social' is also about connection and communication, they're forging ahead in providing an open voice to customers and readers as opposed to the old days when there might have been a heavy hand of moderation, bias towards only favourable conversations and chatter.
If you’re a business, you know where I’m headed with this. Telstra has now got an active and growing Fan Base who, for the most part, love them.
Telstra is becoming a Social Giant by adding value to people’s lives who, in turn, return the favour.
Your Turn Now
What are you doing to build your own community and raving fans?
Let us know your comments below and how you’re adding value to your potential clients.
Martin is the General Manager at Traffika. Follow him on Twitter @Martin_Cooney or Google+
