Traffika Gives to Over 200,000 people

One of our core values at Traffika is to "Give and Empower to Receive and Achieve", so we are continually looking for ways to help out families and communities in need. To give you some insight into our business philosophy, we believe the purpose of Traffika is to both help ourselves and our clients, as well as generate prosperity for local and global economies, and to contribute to the greater good of societies around the world.

Earlier this year, we decided to partner with corporate giving organisation Buy1Give1 as an avenue for us to help out families around the world. Basically, Buy1Give1 provides the link between Traffika and people in need.

The Goal

Our goal is to improve the lives of 5 million people by 2014. It's a pretty big task but we think we're up to it! We set aside 1% of client sales each month and nominate a charity of our choice for B1G1 to donate to (Buy1Give1 pass on 100% of the funds to the charity).

The Giving project has been running since February this year, so I thought now would be a good time to provide a snapshot of how it's all going.

How are We Tracking?

We are proud to report that our clients have improved the lives of 232,095 people in the five months since the project kicked off. This is something we are extremely pleased about, and we thank all of our clients in partnering with us to help make this dream possible.

We have reached 5% of our target, which is a great start, and I'll be providing regular updates in the coming months on how we're tracking, so stay tuned!

Here is the monthly break-down of our Giving project so far this year. What do you think? If you'd like any more details or have any questions for the Traffika team please send in a comment below, or drop us a line on our Facebook Page.





Chris is a specialist in Social Media Strategy at Traffika. Follow him on Twitter @chrispahor, or read more from Chris here.