Telstra deservedly gets this week's Traffika Thumbs Up Award. Congratulations guys

Each week we compile the best links that have been shared around the Traffika office and put them on our blog. Check out the latest interviews and articles to get your brain ticking, and feel free to add your own.

With the help of our clients, we are aiming to improve the lives of 5 million people by 2014. See how we're tracking after 5 months!

As one of the Sunshine Coast's most dynamic food authors, and having self-published six highly successful cookbooks, Annette Sym is very deserving of her spot on the 'Sunshine Coast's Most Influential Business People' list.

There have been some major changes rolled out last week in local based searches with the blending of organic and local search results listings.

Here are a few simple (and free) ways your business can get started on Foursquare (and, what the hell is Foursquare?).

What you don’t measure, you can’t manage.  Understanding how your Social Media strategy will be measured, how the data will be gathered, where it will be stored, how it will be reported on and who will use the information is critical to ensure your ongoing success.

Debunking the myths and overcoming the obstacles to advertising on this giant social platform.

‍A successful e-commerce implementation can be a huge contributor to a a businesses top-line sales growth, profits and help a company broaden the base of clients from which it derives income.

However without proper planning and an understanding of the drivers of success of an e-commerce implementation, the project can be an unmitigated disaster draining money and management focus from the core business.

The following rules will help you avoid some major obstacles that with a little planning can be avoided.

In the "Learn" phase of the customer buying cycle consumers have a need to be fulfilled or a problem to solve. They are looking for information that will help them fill this need or solve their problem. They are not ready to buy yet, so don't try to sell them anything.