Content and Audience Part 2 – How to Build Content and Use it [Podcast Episode 2]

Episode 2 of The Traffika Digital Marketing Podcast dives into how to build content and use it. Covering details of content for branding, positioning & persuasion.

Developing a content marketing strategy. How to resource content development. Where to go to find content ideas & inspiration and how to use the content and optimise it.

Don’t forget we are available in iTunes so please subscribe to our podcast there so you will be the first to know when there is a new episode available.

Traffika Podcast E3 – Content and Audience P2 (16:28)

Download the MP3

Date: June 4, 2012

By: Traffika

Description: How to Build Content and Use it Effectively: Part 2 of a 3 part series on Content and Audience. First We Revisit the Key Benefits fo Content. – Content for SEO & Social Channels – It gets spidered and appears in the SERPS – It gets read and helps convert visitors to customers – Its gets shared by your audience in social channels and helps built back links which is good for your site – Engagement with your content on social media platforms extends your reach and increases your exposure Content is also for Branding, Positioning & Persuasion – Demonstrate an understanding of your customers problems – Demonstrate your ability to solve their problems – Positions you as the Go to guy in your industry – Provide proof in the form of case studies Developing a Content Marketing Strategy – Refer Book: Get Content Get Customers by Joe Pulizzi – B.E.S.T Formula – Allows you to develop the right content marketing mix How to you resource content development – You can do it internally – You can outsource it via Content Marketplaces like – Textbroker Where to go to find content – ideas & inspiration – Social bookmarking sites (delicious, reddit, bizsugar…) – Continue building a kick-ass Google Reader (use sites like Technorati and Google Blog search to find relevant blogs to subscribe to) How to use it and optimise it – Three categories of content – Branded – Informational – Viral

No comments yet.

Share in the conversation