Did Twitter Affect the Australian Olympic Swimmers Performance [Infographic]

This week’s featured infographic is from one of our clients, Christian Bowman from Bond University, published on his Brainstuffs.com Social Intelligence blog.

Olympics SwimmerThe infographic jumps off by discussing the issues about the Australia’s ranking in the recent Olympics in London. Coaches and managers all point fingers to the athletes’ active presence in Twitter and Facebook as one of the major factors that affected their low performance.

To check if this is true, Christian’s infographic analysed swimmers who made the finals and owned Twitter accounts. The following information was used to determine if constant usage of Twitter affected these swimmers’ performance, i.e. did the number of times they post tweets and replies on Twitter directly affect personal best times in the individual swimming events.

Some of the highlights from the infographic:

– Being part of the Olympics encouraged the athletes’ presence on Twitter.

– The swimmers’ followers increased exponentially during the Olympics together with their tweet frequency.

– Most of the tweets were related to the Olympics. Aside from mentioning where they are and what they were doing, they were also interacting with their followers.

– Though the number of tweets posted by the swimmers increased, data showed no proof that the increase in frequency affected their personal best times.

– One of the subjects, Mel Schlanger, even improved her personal best time in spite of being one of the most active athletes on Twitter. (Her Twitter usage frequency rate was at 39.75 tweets a day.)

– Some swimmers even tweeted during the day of the finals and still took a medal home.

– The results apply to both men and women. Though the report grouped male and female swimmers separately, data showed similar trend for both sexes.

Australian Olympic Swimming Finalists On Twitter!



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