Google Rolls Out Encrypted Search: Valuable keyword data hidden

There is a storm brewing in the online marketing world that threatens to make marketers' jobs and the jobs of seos in particular much more difficult.

Posted November 18th 2011 by Edmund Pelgen

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What Is Happening With Panda?

Here's some easy steps you can implement to insure against Google Panda restrictions.

Posted November 9th 2011 by Martin Cooney

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Traffika Link Exchange #2 - Top Stories from This Week

Each week we compile the best links that have been shared around the Traffika office and put them on our blog. Check out the latest interviews and articles to get your brain ticking, and feel free to add your own.

Posted October 23rd 2011 by Chris Pahor

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What is a Number One Ranking Worth?

Find out what happens when a website moved from position #2 to position #1 for a high opportunity keyword.

Posted August 26th 2011 by Edmund Pelgen

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An Introduction to Google Analytics

Are you getting started with Google Analytics? In today's TraffikaTV episode, our Head of Analytics Bret Buckland gives you all you need to know about using this free service.

Posted May 10th 2011 by TraffikaTV

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Google Takes Social Search Up A Notch

We all know that Social Media has changed the way people discover, share and interact with information. In the war for relevance, Google just last week announced further changes to how Google search results will display more information from your friends and co-workers if you are logged in with your Google account.

Posted February 21st 2011 by Matt Forman

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Getting Started With Google Analytics

A step by step introduction to understanding and interpreting your Google Analytics data. 

Posted February 17th 2011 by Manesh Ram

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Measuring Your Social Media Success

What you don’t measure, you can’t manage.  Understanding how your Social Media strategy will be measured, how the data will be gathered, where it will be stored, how it will be reported on and who will use the information is critical to ensure your ongoing success.

Posted August 3rd 2010 by Matt Forman

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Making your AdWords Conversions Count (Correctly)

The same two questions have been frequently hitting my inbox over the last couple of months. Firstly, What's the difference between 1-per-click and many-per-click conversions in Google AdWords?
Second; why do my Google Analytics goal numbers never line up with my AdWords conversion numbers? Let's find out why?

Posted March 17th 2010 by Bret Buckland

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Tracking AdWords Conversions Without Conversion Tracking Code

Measuring the Return on Investment (ROI) of your Google Adwords account requires the ability to track conversions on your website back to the keywords in your AdWords account.  What if you could track conversions without the tracking code?

Posted February 13th 2010 by Bret Buckland

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