On an regular basis Google updates its search engine algorithm to improve search results. The majority of these changes are so small that we don't really notice them. However two recent updates have just been released that are getting a lot of press. Here's what you need to know.

The vast majority of marketing budgets are spent with the intent of driving users to the website so a purchase can happen. But not all visitors to your website will make a purchase, so how can you retarget or remarket your product to that specific audience? This is where a remarketing or retargeting campaign can help you.

Everyday I come across situations where someone has a personal beef with their website rankings and they shake their fist at Google in a vain attempt to get Google to do the "right thing" and fix their rankings. The following is a list of SEO Mindet reminders that will help you approach your SEO campaign with the right perspective so that trials and hiccups that you will inevitably face along the way don't force you off your path to high search rankings, traffic and conversions.

The same two questions have been frequently hitting my inbox over the last couple of months. Firstly, What's the difference between 1-per-click and many-per-click conversions in Google AdWords?
Second; why do my Google Analytics goal numbers never line up with my AdWords conversion numbers? Let's find out why?

Measuring the Return on Investment (ROI) of your Google Adwords account requires the ability to track conversions on your website back to the keywords in your AdWords account.  What if you could track conversions without the tracking code?