Location, Location, Location. We’ve all heard this catch cry from real
estate agents but in the land grab for online real estate, Facebook is
taking location services very seriously with some exciting new
developments for business, both large and small.
Posted August 29th 2011 by Matt Forman
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What you don’t measure, you can’t manage. Understanding how your Social
Media strategy will be measured, how the data will be gathered, where
it will be stored, how it will be reported on and who will use the
information is critical to ensure your ongoing success.
Posted August 3rd 2010 by Matt Forman
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In the "Learn" phase of the customer buying cycle consumers have a need to be fulfilled or a problem
to solve. They are looking for information that will help them fill this
need or solve their problem. They are not ready to buy yet, so don't
try to sell them anything.
Posted May 15th 2010 by Bret Buckland
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Every marketer wants to write effective Google AdWords Ads right? Well, it all starts with the Ad's headline! Learn 6 surefire ways to improve the performance of your Ads.
Posted April 13th 2010 by Manesh Ram
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Objectives give meaning and make our goals tangible. The most effective
objectives are SMART (specific, measureable, achievable, realistic and
have timeframes associated with them). Here are 5 examples of Social Media objectives to help get you thinking about keeping score of your
Social Media efforts.
Posted March 22nd 2010 by Matt Forman
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The same two questions have been frequently hitting my inbox over the last couple of months. Firstly, What's the difference between 1-per-click and many-per-click conversions in Google AdWords?
Second; why do my Google Analytics goal numbers never line up with my AdWords conversion numbers? Let's find out why?
Posted March 17th 2010 by Bret Buckland
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Without specific and realistic goals your Social Media strategy has no
direction, nor context for conversations and engagement. Goals give
meaning to your Social Media efforts and remind us why we are investing
time, money and human resources in the first place.
Posted March 9th 2010 by Matt Forman
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Measuring the Return on Investment (ROI) of your Google Adwords account requires the ability to track conversions on your website back to the keywords in your AdWords account. What if you could track conversions without the tracking code?
Posted February 13th 2010 by Bret Buckland
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