The Different Facebook Advertising Options

If you are interested in posting an ad on Facebook, then you may want a better understanding of the different types of Facebook ads.


We decided to write this blog post because it can be very confusing trying to work out what the pros and cons are for each ad type and if you do not have a good understanding of the different types of ads you could potentially waste your time and money on using the wrong Facebook Advertising strategy for you.

There are two main main types of Facebook ads, which are Sponsored Stories and the standard Facebook Ads.

Facebook Ads

These are usually seen in the standard Facebook Ad format and can easily be identified by Facebook users as such.

Sponsored Page Post
facebook_sponsored_stories (1)These types of ads will contain a selected page post or perhaps your newest page post. This will of course be directed to your selected targeted audience. You have the option to set your target audience as those people who have already liked your Facebook page. Your chosen post will then appear as an ad. You will not be able to edit this ad as it automatically uses content from your post. It can be very effective though, if your post has gone viral and earned lots of likes and activity.


Facebook Ads for Pages


These are the most basic types of ads. You usually want to use this to get people to view your whole Facebook page. The title of this ad will also be your page title and this cannot be edited. You can however, place in your own ad body made of 90 characters as well as your own chosen image which should be 100×72 px.


External URL Ads

external_url_adThese are also basic ads but they link up to, as the name suggests, a webpage outside Facebook. That is, if the page coincides with the terms and policies of Facebook. You use this ad if you want Facebook traffic directly streaming into your website. This is probably the most highly customisable type of ad since you can choose the title (25 characters), the ad body (90 characters) and  the image (100×72 px).


Sponsored Stories

Sponsored stories can be divided into 2 types. There are Page Like Story and Page Post Like Story.

Page Like Story


This ad is seen by the friends of those who have already liked your page but can be extended to a wider audience who have not liked your page yet. Let us break it down. If anyone likes your page, it is not unlikely that he or she has common interest people who might like your page as well. This ad therefore works like a subtle recommendation. It can be quite potent since it is very likely that people who have already liked your page are connected to other people who will be interested in your page. They will also be more likely to click since someone they know already has. The power of social referrals in an ad.


Page Post Like Story

page_post_likesPage Post Like Story advertisements let you promote and share your page posts. It is similar to Sponsored Page Posts but it has much more relevance to the Facebook user. Facebook posts themselves which are liked are going to appear as ads to the network of the user who liked the post. The ad content cannot be edited and will depend on the post. As opposed to Page Like Stories, that are mere posts that will appear as ads. Hence, you will need a lot of user engagement for it to work better.


Other types of Facebook ads

You can also use Facebook ads to advertise for a wide range of things linked to your Facebook page. You can advertise for an application linked to your page for example a newsletter signup form, an event as well as check-ins if your Facebook pages has Facebook places.

We hope this update might have shed some light on the possibilities of Facebook Advertising, if you would like to talk to us about starting your own PPC Advertising Campaign please contact us or call 1300 853 597.


One Response to The Different Facebook Advertising Options

  1. Ben Everingham
    Ben October 30, 2012 at 2:29 pm #

    Fantastic article Manesh! Really clears up the variety of ways businesses can advertise on Facebook.

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