Content & Audience – How they go together & Why they are important [Podcast Episode 0 & 1]
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Traffika Podcast E1 – Intro to the Series + Summary on Content & Audience Topic (0:46)
Date: May 15, 2012
Description: An intro into the Traffika Digital Marketing Podcast and a brief summary of what to expect in our first podcast which will be a 3 part series on Content & Audience, why are they important for Digital Marketing and how they go together. Originally this was recorded as a video, but we decided to jump right in and use it as a podcast so please excuse the references to video. If you have any topics or suggestions on what you would like to hear us cover in our podcast please let us know in the comments. We plan to discuss all aspects of Digital Marketing; from Search Engine Optimisation (SEO), Paid Advertising (PPC), Social Media, Conversion Optimisation, Web Analytics, Mobile and anything related to Online. Our host is Chris Pahor who is our Social Media specialist here at www.traffika.com.au.
Traffika Podcast E2 – Content & Audience Part 1 (11:57)
Date: May 15, 2012
Description: Content & Audience: In this episode which is our 1st in a 3 part series, our host Chris, talks to Traffika’s Head of Search Engine Optimisation, Edmund Pelgen about Content & Audience. What are they and why are they important? A summary of some of the areas they discuss are: • Content is food for search engines • Search engines crawl content, adds it to the search engine index and you have the opportunity to rank for long tail searches • More unique content attracts more visitors via long tail search, which is generally where the majority of conversions occur • Search engines love freshly updated content. A site that is generating new content will be crawled more regularly and send signals to the search engine that stuff is happening here • Content as a Marketing Tool (Think like a publisher) • It allows you to talk to, communicate with and educate prospects about your business, brand, product or solution • It gives you something to talk about and demonstrate your skills • It improves the conversion rate of your business • Use the CMI BEST Formula • Quality content attracts links and shares in social networks • This in turn builds your audience & helps your website rank • People love to be the first to share a good article with their friends, and they freely do so through email and social media • This is how you build an audience • We need to do more than just host information on our websites, the content needs to be authoritative in order to position the brand as a strong voice in your industry We hope you like this first episode, please let us know if you would like further information on any of the details we cover and also let us know if you would like us to discuss anything in particular in our upcoming podcasts. For more information visit www.traffika.com.au