Solutions for Businesses

Landing Page Optimization

Driving quality traffic to your online business is only part of the equation. Once a new visitor arrives, they must convert to ensure you are achieving the maximum return on investment.

Landing Page Optimization (LPO) is the fastest way to achieve more enquiries, more leads and more sales without increasing your advertising budget.

What is a Landing Page?

A landing page is the first page a website visitor ‘lands on’ when clicking through from your search engine marketing or performance media ads. Without doubt it is the most important page in your potential customers’ online interaction with your business and is a critical point in the conversion process.

When arriving on your landing page, visitors spend just a few short seconds evaluating your business and scanning it for relevancy to their needs. If you can’t grab their attention and make it very clear what they need to do next in order to move through the buying process they we will leave, most likely never to return again.

Optimizing Landing Pages Dramatically Improves ROI

An optimized landing page can mean the difference between an average internet marketing campaign and a hugely successful campaign with stellar ROI.

Landing Page Optimization is the secret weapon in the savvy internet marketers arsenal. With the use of Landing Page Optimization strategies  combined with scientific technologies like A/B split testing and multivariate testing, your sales could improve by as much as 100%! The cost to acquire those sales could be reduced by half in just a few short weeks!

The example below demonstrates how by using the right communication and layout on your landing page, results can be dramatically improved – all without having to spend a single dollar more on advertising.

Pre Optimization Post Optimization Visits 1,000 1,000 Advertising Investment $1,000 $1,000 Landing Page Conversion Rate 10% 20% Visitors that Convert 100 200 Cost per Conversion $10 $5