Solutions for Businesses

Local Search Optimisation

There is a real opportunity for businesses that operate in either a single or many geographic locations to optimise their websites so that they are found by searchers conducting local searches.

Local search is critical to all businesses.  Google estimates that 73% of all online activity is related in someway or another to local content.  

In addition research by comScore Networks indicates that 43% of search engine users are seeking a local merchant to buy something offline and that 54% of search users have substituted internet search for the phone book.

Developments in how search engines display their results have made a consideration of local search even more important.  

If you have done a local search in Google recently you will see that the 10 ten local google maps results, based on the location that you enter into your search, rank well ahead of the traditional organic listings.  Thus local search offers the chance of a Page 1 listing without having to compete against more competitive organic search results listings.

Optimising your website to rank for the multitude of local searches involves a consideration of a number of  variables and dictates additional tactics designed to help your website or local search listing appear for local search.

Local search optimisation is a definite must when operating multi unit retail operations where local search can be a great complement to traditional local store marketing activities.

Our Local Search Optimisation services are designed to make sure your website is optimised to get found for the local searches relevant for your business or locations.