Auzion is an Australian-owned company that provides solar technology products and energy management services to households, businesses, schools and industry.
With a business philosophy based on research and development, Auzion is committed to providing its customers with new and improved ways to lower their energy usage, save money and reduce their carbon footprint.
Since it’s launch just over two-years ago, Auzion has now over 2,000 grid-connected customers throughout Australia (and growing), offsetting approximately 3350 tonnes of CO2 emissions per annum
Client Goal: To find and target potential new clients online through a cost-effective lead generation project.
Traffika’s Strategy: Traffika developed a three-tiered strategic campaign to foster immediate business and create long-term opportunities.
The first stage included the creation of a new landing page which Traffika then optimised to increase online conversions.
The second stage was a comprehensive search engine marketing campaign (Google Adwords) to tap into direct demand for solar system services and provide immediate business.
The third and final stage included Search Engine Optimisation, which focused on achieving high rankings on Organic Searches for auzion.com, which would allow Auzion to find potential clients in the ‘discovery/research’ phase of the buying cycle.
Challenges: Traffika Account Manager, Brendan Neil said solar power is an extremely competitive industry with many well-funded ‘big’ players, particularly online.
“Our challenge was to find a platform where Auzion could go head-to-head with the competition at a fraction of the costs required in traditional offline marketing,” Brendan said.
“We found the best online opportunities and we are constantly refining the campaign to ensure it directly targets people in the active buying phase and provides a substantial improvement in Cost Per Lead, as well as more quality enquiries,” Brendan said.
The Results:
The progress of the Auzion campaign continues to go from strength to strength, achieving some significant results in organic traffic generation and Cost Per Lead. So far, the Cost Per Lead has decreased by 54%, which was the outcome of the new landing page and very targeted advertising on Google and Yahoo Networks. Since the dramatic reduction, Auzion have had to employ extra staff in their Call Centre to keep up with demand.
Working together with Auzion, Traffika were able to make swift changes that allowed Auzion to take advantage of market place opportunities and, in turn, increase leads. Search Engine Optimisation is also continuing to increase visitor numbers of organic traffic and provide cost effective Cost Per Lead.
What was the client said:
"Working with Traffika has enabled us to concentrate on what we do best "selling solar panels" without getting distracted on the technicalities of web site performance. Our inbound call centre has grown by over 100% in the few months we've been onboard."
