Martin’s role as General Manger is to look after the operations of the results team and to make sure the insights are provided for customers on time. He is also responsible for the formation and project management of their technology platforms, innovation, transformation and growth, staff recruitment and interviews, team development and anything that needs to be ‘fixed’. – (Could there possibly be anything else?)
Martin plans to continue to help Traffika improve client results, value and most importantly, the client experience - a goal that Martin describes as ‘a never-ending and moving target towards excellence’.
Age: I’m old enough to have enjoyed the ‘liberal’ excesses of the 70s and 80s.
Top Digital Marketing Tip: Connect through your client relationships.
Favourite Digital Marketing Acronym: ROI – Return on Investment
Favourite movie and why: Shawshank Redemption. It is a brilliant story of an unlikely partnership, in a place overrun with despair - a classic tale where friendship triumphs over adversity.
Favourite food and/or beverage: I’m a carnivore, so a medium/rare thick steak and red wine does it for me.
Personal plans for the future: Once we find employment for my new wife from South Africa, we then plan on buying our own home, more travel plans to Bali (where we first met and honeymooned) as well as ramp up my relationships website, geekandjock.com.
