Social Landing Pages become latest trend in social media

As the social media boom sweeps the globe, with it comes a unique opportunity for businesses to target and directly communicate with niche audiences.
One new tool that is designed for this exact purpose and is creating quite a ‘fuss’ among the social media elite is the landing page.
A social landing page is a specifically designed web page that is accessed by only those for whom the page is intended, for example, visitors to your Facebook page or YouTube channel.

A landing page can be used in a number of ways; it may simply thank visitors for ‘Liking’ your Facebook page, provide more information about your company or offer specials or deals that would interest this particular group. Its primary aim is to create an initial interest in your company and passively encourage visitors to seek further information via the company website, moving them closer to becoming a client/customer.
Traditionally, landing pages were only hosted on business websites. Due to the segmentation of online markets and with the help of Facebook’s new iFrame tool, creating landing pages has never been more relevant and easy for businesses looking to communicate with their online audiences.
There are a number of benefits of social media landing pages, including:

1. Social media users prefer to stay on the social media platform, rather than be diverted to an external website, thereby reducing bounce rates.
2. Helps promote you as a savvy social business, happy to provide your customers with all the information they seek, without prompting them to leave the space.
3. Social media users are less diverse than general search engine traffic, allowing you to customise the content on your landing page to target these specific groups, rather than following a typical website ‘one size fits all’ strategy.
4. Great way to make a first impression to unique visitors.

Whether your landing page is on your company website or on social media, both will still provide you with vital information about who is accessing your company information, where they came from, and when.

Even as a relatively new concept, the social media landing page is becoming more and more relevant to companies and is constantly being developed as a product. 
Keep an eye out in coming Traffika newsletters for more information about creating optimised landing pages or feel free to contact us today and ask about our Conversion Rate Optimisation products