Founded in Australia in 2007, Buy1Give1 is a not-for-profit society that supports many charity organisations around the world through sustainable contributions models.
The concept of Buy1Give1 is to provide a transaction-based ‘giving engine’ that allows businesses to match their products and services to over 600 projects worldwide.
Basically, businesses can sign up to a Buy1Give1 and arrange to contribute a certain amount, whether it be a percentage or dollar amount of each sale or transaction, to a charity or project of their choice.
Traffika have been working with Buy1 Give1 since February 2011, providing them with various social services to help them spread their message through social media and also engaged in a social giving arrangement at the same time.
Nominating to give 1% of sales (not just profits) to charities and worthy causes around the world through Buy 1 Give 1, Traffika have now helped nearly a quarter million people around the world - 28,500 people to receive medical support for a day, 1,800 people to receive a nourished meal and 200,000 people to receive access to clean water for a day.
Traffika’s contribution is powered by one of it’s core values of ‘to give and empower to receive and achieve’ which will continue to be the driving force for Traffika to achieve their goal of improving the lives of 5,000,000 people by 2014.
For more information on how it all works check out the Buy One, Give One website.
