Solutions for Businesses

Pay Per Action (PPA)

The buying of online media has also evolved dramatically with the adoption of pay-per-action media placement by savvy advertisers.

Pay-per-action means you specify a desired outcome from your advertising like a new enquiry, lead or sale and you only pay for each outcome that is successful delivered.

How pay-per-action advertising works

Online publishers generally have large volumes of advertising space to sell and simple supply / demand economics mean that much of the advertising space goes unsold through the usual online advertising sales channels.

By making an offer to buy this unsold advertising space on a pay-per-action basis you are investing your online marketing budget in the most cost effective and measurable way.

It’s a win / win situation: the publisher still makes money from the advertising space that would otherwise go unsold and you only pay for the advertising that delivers you bottom line business results.

Our independent relationships with all the major Australian Internet publishers and online media networks enable Traffika™  to plan and place your online advertising on premium networks or niche websites to ensure you receive a superior ROI from your marketing spend.

Pay-per-action Solutions

Our range of PPA media solutions include:

• Cost per click (CPC) display advertising (banners)
• Cost per lead (CPL) lead generation
• Cost per acquisition (CPA) sales generation
• Email direct marketing (EDM)