Solutions for Businesses

More About A/B Split Testing

A/B Split Tests are an intelligent internet marketing tool and form part of a well-rounded conversion optimisation strategy.

A/B tests are a scientific method that allow to you to test two entirely different versions of a page in which a baseline, or control page, is compared to an alternate variation of the page with the goal of establishing which page will improve conversion rates.

A/B tests can be as complex or as simple as required but only 1 element should be tested at a time.

We recommend our clients first start testing page layout as a variation. In this type of test the same content is included on both page variations but the actual layout of the content on the page is different.

Once the optimal page layout has been determined, by which version yields the highest conversion rates, we then migrate to testing specific elements on that page layout (headline, call to action, button color).

By following a structured and repeatable process for A/B split testing we are able to increase the number of actions that visitors to our clients’ websites take without increasing the amount of traffic.

A/B testing delivers the most value only when you test diligently and a once off test will tell you very little. Through consistent testing over time, cumulative results provide a competitive intelligence to your business that result in more conversions for less cost.

When testing more than element, and more than 1 variation of that element, it is possible to expedite testing results by conducting multivariate testing.