Solutions for Businesses

More About Multivariate Testing

Multivariate testing enables simultaneous testing of multiple elements on a web page rather than testing 1 page against another, as done in A/B Split Testing.

Multivariate testing is usually conducted after the optimal page layout has been determined by A/B testing.

Tools like Google Web Optimizer enable the internet marketer to create 'sections' on a web page for conversion influencing areas, such as headline, image, body copy, call to action and submit button, which  can be tested for different variations.

The true power from multivariate testing comes from the understanding of the interaction between variables that would not have otherwise been discovered. 

Multivariate test results will expose which headline works best with which image and which Submit button. It provides incremental improvements to conversion rates that, when compounded over time, may have a very large improvement on ROI and bottom line profitability.

By following a structured and repeatable process for multivariate testing we are able to increase the number of actions that visitors to our clients’ websites take without increasing the amount of traffic.

Multivariate testing delivers the most value only when you test diligently and a once off test will tell you very little. Through consistent testing over time, cumulative results provide a competitive intelligence to your business that results in more conversions for less cost.