Matt Forman from Traffika presents Driving Traffic – Capture & Convert at the Innovation Centre’s Digital Futures conference. In Part 3 Matt discusses Performance Marketing and the secrets to getting big business branding on a small business budget.
There is little doubt that 2010 will be the year Social Media moves beyond experimentation and makes it into the mainstream marketing mix.
Already this year we have seen marketing behemoth Proctor & Gamble announce plans to open an office in Silicon Valley to help develop social networking systems as well as Coke announce it will incorporate social media into their Super Bowl advertising plans.
So while the big end of town is moving full steam ahead on the social media train, how do the rest of us get started? By first planning and building a robust social media strategy of course!
In our 11 part series, we’ll define how Traffika is helping our clients maximise their social media efforts by lifting the lid on the essential elements that must be included in your social media strategy.
- Conversation & Engagement
Very soon the More Quality Clicks blog will find a new home here at the Traffika website. We’ll start blogging here shortly and we’ll be moving some of the more popular posts over also. But in the mean time you can still access all the articles at www.morequalityclicks.com.
Measuring the Return on Investment (ROI) of your Google Adwords account requires the ability to track conversions on your website back to the keywords in your AdWords account.
AdWords caters for this by allowing you to set up conversion actions within your account. These conversion types are tracked by code that AdWords supplies when you set up the conversion action. You then need to install this code on the page you need to track.
Tracking multiple conversion types means multiple versions of code and more work for you and/or your web developer. Web pages get updated, code gets lost, conversions stop being tracked and you no longer have the ability to optimise your account around conversions.
What if you could track conversions without the tracking code?
If you are using Google Analytics to track your site and you have setup Goals in Google Analytics then you already have all the …
Social Media Marketing is not about the platforms and all about the relationships between the community and your brand. Shiv Singh from Razorfish has kindly shared this great presentation on 5 trends that are changing the way we market and create customers.
Want to take your Google Adwords campaigns to the next level? Consider Dynamic Keyword Insertion.
So what is Dynamic Keyword Insertion? It is a method used to insert keywords from your keyword list into your display ads. The displayed keyword is the one that triggers your ad when a relevant search is made. Dynamic Keyword Insertion, or DKI, is usually inserted into the ad title, but it can also be used in the ad’s first or second description line. If the keyword is longer than 25 characters, then the default ad text is shown.
Advantages of DKI
1. Higher Click Through Rate (CTR)
Since you are adding keywords that exactly matches search queries or keywords that are very close to search queries, it therefore increases the probability that searchers will click on your ad. This is simply because the searcher will perceive your ads to be more relevant to their …
Traffika’s specialist search marketing team live and breath search; delivering tailored search solutions that provide quality website traffic by integrating the 3 areas of search – Search Engine Optimisation (SEO), Search Engine Marketing (SEM) and Local Search Optimisation (LSO).
We know that sucessful search marketing isn’t just about generating rankings or clicks – it’s about generating the right traffic at the right price to deliver more leads, more sales and bottom line business results.
Your search marketing campaigns are exucted using quality controlled methodologies and processes to ensure higher levels of ROI predictability and offer a range of search marketing solutions to suit your business.
Search Engine Optimisation (SEO)
Our Search Engine Optimisation specialists understand that a successful SEO program just isn’t about generating a long list of keywords. It’s