Matt Forman

FOUNDER

A quiet storm of forward motion, ideas and outlier behaviour. That’s how most people would describe our Founder, Matt Forman, even after a brief encounter. A maverick by nature, he’s constantly searching for new possibilities, reimagining ideas and transforming businesses into digital powerhouses.

Matt’s never standing still. After learning how to code in BASIC as a kid, he went on to become a network engineer, international software trainer and ultimately, a serial digital entrepreneur. Never limiting his scope to a single niche, he’s founded seven digital start-ups – all of which carried his signature blueprint of iterative testing, refining and disrupting the digital landscape.

The greatest principle I’ve learned is that you can’t be good at everything; you need to find one thing you’re good at and make it your mission to do that thing better than anyone else.

With a history that spans management, internet systems engineering, training, marketing and entrepreneurship, Matt has dedicated the last two decades scaling eCommerce businesses, managing digital platforms and leading high-growth digital businesses.

Combined with his outcome driven technical background, Matt’s heart lies in customer service – having sold chickens on the side of the road, at age 8 and later, as a Manager at McDonalds. It was these two roles that taught him the fundamentals of marketing and customer service – the very same fundamentals that Traffika was founded on.
In addition to acting as our Founder, Matt sits on numerous advisory boards, is a mentor with both River City Labs and the Innovation Centre Sunshine Coast.

Come work with us

We are always looking for incredible talent in full-time, part-time and freelance capacity.