Digital Marketing

Did you know: Facebook can use machine learning to increase your ROI on ad spend?

February 1, 2019

Automated Facebook lookalike audiences are here! Previously we’ve had to create manual lookalike audiences but this is fast becoming a…

AI Series Part 1: Robots will steal your jobs..and why you’ll be ok.

January 9, 2019

Artificial Intelligence, machine learning. They’re a couple of terms being thrown around a lot lately especially in the media; ‘Robots…

Fusing Human Insights and Data for Marketing Success

October 8, 2018

Fusing Human Insights and Data for Marketing Success. At Traffika we use our strategies, content and digital media powered by…

When Big Data is a Big Problem

August 15, 2018

The digital space is exciting, the pace of change, new technology and new ways of communicating with customers makes the…

Data-Driven marketing insights with purpose

June 11, 2018

It’s 8-8.30am Monday morning and like every Monday morning you need to extract some clear insights for your manager and…

Putting Digital Marketing ‘Campaigns’ To Bed

June 8, 2018

If you came to me and said, “I’ll give you a million dollars if you can tell me the single…

Sharpen Your Success

June 4, 2018

Over my 19 years in the digital space I’ve seen many different industry buzzwords float around. Big Data, Mobile first,…

Customer-Centric Marketing & Measurement

August 15, 2016

One of the keys to any successful business is remaining focused on your customers. This stretches from the actual products you…

7 Ways To Boost Your Digital Marketing In Your Lunch Break

June 15, 2016

NEWSFLASH…Digital marketing is hard work! It takes time to research, it takes time to provision and it takes time to…

[Video] The Anatomy of a Great Customer Experience

January 11, 2016

This year, 89% of marketers will compete on the basis of customer experience alone. So what does a great one look like?…

3 Barriers to Your Email Marketing Strategy (And How to Fix Them)

November 12, 2015

A couple weeks ago I wrote about how to be a great email marketer, which was all about making your…

How to Be a Great Email Marketer

October 30, 2015

It’s officially the scariest day of the year, but every day is like Halloween if you’re an email marketer. Halloween is…