Social Media

Did you know: Facebook can use machine learning to increase your ROI on ad spend?

February 1, 2019

Automated Facebook lookalike audiences are here! Previously we’ve had to create manual lookalike audiences but this is fast becoming a…

That Time Facebook Emotional Contagion Took Over Your News Feed

July 1, 2014

If you’re using Facebook, then you’re somewhat aware of the eerie power it has over you. It confronts you with some…

12 Top Traffika Blogs from 2012

December 13, 2012

The next 12 days we will be republishing our top content from the last 12 months, from Social Media, SEO, Search Engine Marketing, content marketing and a whole lot more. So if you haven’t gotten yourself a present yet for Christmas this makes a great stocking filler!

How to Determine Social Media ROI [Infographic]

August 20, 2012

Do you want to know how to determine the ROI from your Facebook and Twitter marketing efforts? This handy infographic shows us how.

4 Ways to Protect Your Business from New Facebook Laws

August 16, 2012

A recent ruling by the ASB found that businesses are liable for comments that people leave on their Facebook page. Learn how to protect yourself.

Harnessing Social Media For Charity

August 8, 2012

Want to motivate, educate and create awareness for your chosen charity or charity event? Social media is the way to do it. Brendan tells us how he harnessed social media for The Island Charity Swim for the Special Schools.

4 Ways Social Media is Making the Olympics Go Faster, Higher, Stronger

August 6, 2012

The Olympics is now much faster, higher and stronger thanks to Social Media. Find out how Social Media is shaping the Olympics and how the latest news about each sporting event is spreading a staggering rate.

Social Media Tips From the Front Line [Podcast Episode 8]

July 31, 2012

Ever wanted to know how Digital Marketing Agencies do their own Social Media on a day to day basis. In Episode 8 of the Traffika Digital Marketing Podcast, Ed talks to Paula, who is Traffika’s Marketing Manager and looks after the Social Media every day. She shares her process, reasons for doing it and how she measures success.

Image Optimisation for Social Media

July 30, 2012

Here is a quick infographic showing how businesses should properly optimise images for Facebook, Twitter, LinkedIn, Google+ and other Social Media platforms.

Does Social Media Really Deliver ROI

July 25, 2012

Social Media seems to be the rage these days, and businesses are wondering whether it’s going to be worth their time and whether it really delivers ROI.

The 3 Step Process for a Social Media Start Up

July 23, 2012

Just Getting Started with Social Media? You understand that Social Media will provide you with Benefits like a Fan Base and Potential Customers, but how do you Make a Start and Where to Start? Our 3 Step Process for the Social Media Start Up will give you the Kick Start you need.

Social Media State of Play Wrap Up

July 18, 2012

Traffika’s wrap up from the Social Media State of Play 2012 Report that looks at hard statistics and draws some top-level conclusions about how social media is shaping the Australian corporate space.