Episode 2 of The Traffika Digital Marketing Podcast dives into how to build content and use it. Covering details of content for branding, positioning & persuasion.
Developing a content marketing strategy. How to resource content development. Where to go to find content ideas & inspiration and how to use the content and optimise it.
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Traffika Podcast E3 – Content and Audience P2 (16:28)
Date: June 4, 2012
Description: How to Build Content and Use it Effectively: Part 2 of a 3 part series on Content and Audience. First We Revisit the Key Benefits fo Content. – Content for SEO & Social Channels – It gets spidered and appears in the SERPS – It gets read and helps convert visitors to customers – Its gets shared by your audience in social channels and helps built back links which is good for your site – Engagement with your content on social media platforms extends your reach and increases your exposure Content is also for Branding, Positioning & Persuasion – Demonstrate an understanding of your customers problems – Demonstrate your ability to solve their problems – Positions you as the Go to guy in your industry – Provide proof in the form of case studies Developing a Content Marketing Strategy – Refer Book: Get Content Get Customers by Joe Pulizzi – B.E.S.T Formula – Allows you to develop the right content marketing mix How to you resource content development – You can do it internally – You can outsource it via Content Marketplaces like – Textbroker https://contently.com/ http://www.compendium.com/ http://www.zerys.com/ Where to go to find content – ideas & inspiration – Social bookmarking sites (delicious, reddit, bizsugar…) – Continue building a kick-ass Google Reader (use sites like Technorati and Google Blog search to find relevant blogs to subscribe to) How to use it and optimise it – Three categories of content – Branded – Informational – Viral