Over the past few years, local reviews have played an increasingly instrumental role in shaping brand perceptions and influencing people’s decisions to buy from, or engage with businesses.
But there’s always been just one little barrier that has prevented many customers from being able to leave a review, and it looks like that barrier has just been removed.
Yesterday Search Engine Land reported that Google+ accounts are no longer required for leaving local reviews in Google, which was only a matter of time since they also removed the Google+ requirement from leaving reviews on YouTube a few months ago.
It also seems that they have updated the interface so users can write reviews directly within search results. I ran a quick test today, and here’s what the experience looked like for me:
Given how easily it is for customers to leave a review with literally just two clicks, ensuring you provide an amazing customer experience, both online and in store is more important than ever.
If you haven’t already, check out our guide on creating an integrated customer experience. It’s full of examples from leading brands who are doing it well and is a great way to prepare yourself for the influx of reviews coming your way.