Google Makes It Easier To Leave Local Business Reviews

April 4, 2016

Over the past few years, local reviews have played an increasingly instrumental role in shaping brand perceptions and influencing people’s decisions to buy from, or engage with businesses.

But there’s always been just one little barrier that has prevented many customers from being able to leave a review, and it looks like that barrier has just been removed.

Yesterday Search Engine Land reported that Google+ accounts are no longer required for leaving local reviews in Google, which was only a matter of time since they also removed the Google+ requirement from leaving reviews on YouTube a few months ago.

It also seems that they have updated the interface so users can write reviews directly within search results. I ran a quick test today, and here’s what the experience looked like for me:

When you search for a business, the option to leave a review will shop up directly within the local snippet.

You can then write your review while you’re still within the search results so you don’t have to leave the page, and your search journey isn’t disrupted.

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After leaving your review, you will automatically be taken to a pop up with other user reviews and can sort these reviews according to how helpful or recent they are or according to their score.

Given how easily it is for customers to leave a review with literally just two clicks, ensuring you provide an amazing customer experience, both online and in store is more important than ever. 

If you haven’t already, check out our guide on creating an integrated customer experience. It’s full of examples from leading brands who are doing it well and is a great way to prepare yourself for the influx of reviews coming your way.