Traffika welcomes New Client Strategy Director – Rachel Ellison

January 25, 2019
Caroline Sheahan

New Director to invigorate Traffika Strategy team

A big welcome to Rachel Ellison, our new Client Strategy Director at Traffika. Rachel has over 15 years experience in the marketing and advertising industries specialising in digital, sales and product. She has worked for the likes of News Corp Australia, Havas and CareerOne across a range of accounts including: Rio Tinto, Energex, Michael Hill, Hutchinson Builders, Ausbuild, Mercedes-Benz, Blue Care, Ray White, Sotheby’s International Realty, and Dreamworld – to name a few. Alongside this, Rachel brings a strong background in project management, campaign ideation and media, to further invigorate Traffika this new year.


Rachel Ellison – Traffika Client Strategy Manager

CEO of Traffika, Brent Lupton commented,

“I’m excited to welcome Rachel to the Traffika team as our new Client Strategy Director. Rachel’s background and experience in Digital Marketing Strategy and activation makes an outstanding new addition to the Traffika team and continue partnering with our clients setting new benchmarks in Digital Marketing success.

On starting in her new position Rachel said,

“I’m thrilled to be joining the team at Traffika. It’s a well respected business in the market that has some exceptional talent at the helm. I look forward working in such a data-driven environment to realise results for our clients, as well work alongside businesses to future proof their digital marketing strategies. Driving meaningful outcomes while supporting client goals is a huge motivator for me and I can’t wait to get started.”

Welcome to Traffika Rachel, excited to have you as part of the team for 2019.

Keep an eye out for Traffika’s new series of blogs and videos workshops on how to start with the basics of activating your available marketing data to accelerate your marketing strategy and amplify your marketing ROI.

Contact us today to get started on the pathway to truly data powered digital marketing.