E-commerce in Australia has made a steady increase in sales over the recent years. With 94% of the population having internet access and nearly 80% going online to browse social media websites or to do some shopping everyday. This increase in online activity gives businesses, specially those who focus on E-commerce, an incentive to seriously invest in the Aussie market. This increasing trend, gives companies a boost of confidence to open new business ventures or expand existing bricks and mortar stores that can cater to the need of Australian consumers online.
According to the infographic that Competitions.com.au has put together, it is estimated that $37.1 billion will be spent in the E-commerce market next year. If you compare that to the $27 billion spent back in 2010, you can see the dramatic rise in sales on the E-commerce front.
People of all ages go online, from children playing games to teenagers doing their homework or adults doing some shopping, so here are some stats for you about online shopping in Australia:
- 73% of online users between the ages 35 and 44 have shopped online.
- 74% of online shoppers have made purchases for a trip to the next hottest travel destination.
- Music and movies come in second.
- Followed by clothes and jewellery, which is estimated at 34%.
The spending habits of online consumers have seen a solid increase throughout the years. From spending an average of $1,048 back in 2006 to spending up to $2,108 this year. Companies that are reaping the benefits of this increase, includes industry heavyweights like BigW, Booktopia, brandsExclusive, catchoftheday.com.au and cudo.
With busy schedules and so little time, people are relying more and more on the internet to make purchases for whatever need that they have, because of the convenience it provides. There is no need to browse through aisle after aisle in the supermarket just to find what you are looking for, or to stand in line at the check-out counter to pay for your purchases. With just a few clicks of the mouse you get what you need without the hassle.
With this in mind, it is not that far-fetched to expect that E-commerce may soon dominate the shopping industry.
Is your business equipped to handle online sales effectively to take advantage of this?