New CEO appointed at Traffika – Brent Lupton

September 11, 2018
Caroline Sheahan

New CEO to spearhead next stage of business growth at Traffika.

We are proud to announce the appointment of our new CEO Brent Lupton. Brent originally started with Traffika as Business Director and brings to the team over 18 years experience across all major disciplines in the digital space. His past endeavours include work with the Australian Army, American Express, Deloitte, Flight Centre, Sapient Nitro and JSA Creative.

Brent Lupton, traffika

Brent Lupton – Traffika CEO

Founder of Traffika Matt Forman says,Brent is the perfect fit to lead Traffika through our next stage of growth. His experience and credentials in not just digital marketing and data driven platforms but also strategy and leadership have quickly earned the trust and respect of our clients and our team alike. We are thrilled to welcome him into this pivotal role.

On his appointment Brent commented

“I’m incredibly excited to be joining the Traffika team.  Traffika has a strong reputation for it’s data driven approach to digital marketing strategy, content and execution. All the while using actionable insights to amplify our clients’ digital marketing outcomes and ROI – and I’m delighted to be a part of it.”

Keep an eye out for Traffika’s new series of blogs, podcasts and workshops on how to start with the basics of activating your available marketing data to accelerate your marketing strategy and amplify your marketing ROI.

Contact us today to get started on the pathway to true data driven marketing.