BCF™ specialises in everything boating, camping and fishing with over 100 stores nationwide

National retailer BCF™ knew they needed to become leading edge marketers in the digital space, so they sought out Traffika® for help.

We were looking largely at digital, with a focus on social and search. We needed a genuine return on investment.

BCF™ needed to establish a strong digital presence, grow online sales and increase overall growth and foot traffic in-store.

Since we undertook our search program with Traffika®, our market share has vastly increased online. We have gained so much digital knowledge and received a stronger ROI since working with them.

The Goal

In addition to gaining confidence in digital marketing, BCF™ needed to establish a strong digital presence, grow online sales and increase overall growth and foot traffic in-store.

the solution

the strategy Traffika® developed focused on:

  • developing customer personas to gain a deep an intimate understanding of BCF™’s target audience
  • designing and implementing an integrated search strategy to increase organic, paid, local and social search visibility and to drive qualified traffic and sales, both online and in-store
  • building a local search strategy to drive awareness, traffic and sales into local stores
  • managing, optimising and reporting on the performance and success of the campaign
  • performing detailed topic and keyword research to identify what BCF™’s audience were searching for, and ensuring BCF™ was found for the relevant search topics
  • reviewing BCF™’s web analytics system to ensure all of the right metrics, actions and behaviours were measured correctly
  • implementing remarketing strategies to nurture BCF™’s customers through their purchase journey

the outcome

272%

return on advertising spend from integrated search campaigns

170%

increase of store locator searches on desktop

1,416%

increase of store locator searches on mobile