BoysTown is a not-for-profit organisation helping young people find work, gain skills and live safer, happier lives.

Based on previous experience, BoysTown had reservations about selecting a digital partner. they were looking for someone they could trust, which sounded simple but proved to be a difficult task.

Finding a reliable partner with the digital expertise that we didn’t have in-house often puts the supplier in a very powerful position. The client could potentially be taken advantage of simply because they don’t understand, but Traffika® has never done that and it’s something which is extremely valuable.

BoysTown needed to better manage and report on their digital channels to ensure they were generating brand awareness while increasing ticket sales of their prize homes, both online and on location.

We chose Traffika® because we knew they could help us leverage digital channels and effectively report on the returns for our investment.

The Goal

The primary goals for BoysTown were to increase awareness and raise funds by selling tickets in their art union draws.

The Solution

the strategy Traffika® developed focused on:

  • driving a higher return on investment from existing paid search, display and remarketing campaigns by reviewing current campaigns and providing recommendations
  • configuring BoysTown’s data analytics for accurate measurement and tracking of all campaign activity
  • developing a Facebook marketing strategy which included a review of the current page and providing strategic recommendation


increase in fundraising from social media in 4 months


return on investment per campaign


increase in assisted conversions via paid search