After redesigning their website, international retailer Springfree® knew they needed to closely manage their SEO migration to ensure they maintained their search engine rankings and continued to grow sales.
We’ve faced SEO challenges at different stages in the past and this time around we knew that we needed to keep a closer eye on it.
Springfree® was looking for a partner with excellent digital experience and a good working relationship to manage the migration and help improve their SEO performance.
Traffika® was first on the list as they put practices into place to provide solutions and recommendations which are simple, straightforward and easy to implement.
In addition to avoiding any SEO performance risks with the launch of their new website, Springfree® also needed to improve their SEO performance with the new website design and information architecture.
increase in organic keyword visibility
keywords on page 1
increase in organic searches on mobile devices