Sunsuper is one of Australia’s largest and fastest-growing super funds. they look after the retirement savings of more than one million Australians.

Based on their data and consumer insights, Sunsuper knew they needed to re-engage their Gen Y and Gen X customers if they were to remain Australia’s largest super fund.

The relationship we have with Traffika® for sunsuper’s digital campaigns has been pivotal to our online success. They have the ability and expertise to cover all of our channel requirements from organic search to corporate case study and social.

The Goal

Sunsuper needed to stimulate awareness and interest for their brand particularly within the Gen Y and Gen X market. the goal was to increase site visits, improve search engine rankings and channel performance.

The Solution

the strategy Traffika® developed focused on:

  • developing an integrated search strategy
  • paid advertising campaigns on Google Adwords, Yahoo & Bing
  • fully integrated social media program including Facebook, LinkedIn and Twitter optimisation, which consisted of a 6 month content schedule and a 1 month copy plan
  • YouTube Videos, organic search research, strategy and framework
  • blog and social media audit and organisation, including a 6 month content plan ready for implementation

The Outcome

38%

increase in qualified website traffic

335%

increase in keyword rankings

60%

decrease in cost per click