Based on their data and consumer insights, Sunsuper knew they needed to re-engage their Gen Y and Gen X customers if they were to remain Australia’s largest super fund.
The relationship we have with Traffika® for sunsuper’s digital campaigns has been pivotal to our online success. They have the ability and expertise to cover all of our channel requirements from organic search to corporate case study and social.
Sunsuper needed to stimulate awareness and interest for their brand particularly within the Gen Y and Gen X market. the goal was to increase site visits, improve search engine rankings and channel performance.
increase in qualified website traffic
increase in keyword rankings
decrease in cost per click