Measuring the Return on Investment (ROI) of your Google Adwords account requires the ability to track conversions on your website back to the keywords in your AdWords account.
AdWords caters for this by allowing you to set up conversion actions within your account. These conversion types are tracked by code that AdWords supplies when you set up the conversion action. You then need to install this code on the page you need to track.
Tracking multiple conversion types means multiple versions of code and more work for you and/or your web developer. Web pages get updated, code gets lost, conversions stop being tracked and you no longer have the ability to optimise your account around conversions.
What if you could track conversions without the tracking code?
If you are using Google Analytics to track your site and you have setup Goals in Google Analytics then you already have all the …