why data analytics?
data is at the core of everything we do. from creating a digital strategy to daily business operations, it provides us with reliable, crystal-clear insight that translates into intelligent decision making.
how we do it
our approach to creating a great data analytics strategy includes:
- configuration of your data analytics account to measure your customers' interactions across web, mobile and offline
- assigning value to your marketing channels based on their performance and impact in the customer journey
- cost-effective management and deployment of tracking tags and analytics
- enabling better business decisions and actions based on data insights using Google Analytics, Google Analytics 360 (Premium) and Google Tag Manager
- ensuring your data reflects business outcomes and ROI
how it fits into the marketing cycle™
position your business in the public consciousness
resonate strong meaning with your audience
become associated with a particular desire or need
be top of mind when your customers are ready to act
instil faith in your customers, leading to repeat business
your customers refer people they care about to your business