Our Expertise

By understanding the patterns in your marketing data, we're able to use it to define goals, recognise trends and make smart decisions

How we work

The method

Getting to know you, is where we start. We’ll step back and dig deep to understand your business, its goals, customers and competitors. Then, we’ll work through how digital marketing can deliver the right message, at the right time, to your right people.

The reason

A fresh set of eyes delivers a new perspective on your business and marketing. We’ll show you how to get better outcomes and more impact, from digital channels and content.

The result

A detailed implementation plan of your Data-Driven Marketing Roadmap, shows where you’re headed and pinpoints what digital disciplines to use, and when, to bring your plan to life.

Using seven digital disciplines, we create integrated digital solutions that are strategy led, customer centric, and data driven.

How do you implement your digital roadmap?

There’s four different ways to work with us: DIY, Managed, Supported or Hybrid.

Each one of the four ways suits some, but not everyone. So, we’ve fixed that. You’re never locked into a long-term arrangement – you can swap around and change as your needs do – the choice is yours.

Client Kick Off Meeting

Wk1

Reverse Brief Finalised

Technical Kick Off Meetings

Wk2

Data Analytics Audit

Customer Persona Consult

Report Design

Wk3

Deliver Customer Personas & Purchase Journeys

Analytics & Tag Management Configuration

Wk4

Dashboards & Reporting

Wk5

Deliver Appropriate Strategies

Wk9

Deliver Campaign Templates & Go Live

Wk12

The seven digital disciplines we use to implement your plan and deliver you business goals

Content Marketing

Creating appealing and engaging content is a crucial part of being found and then engaging with your customers online – be it through social media or search.

Our content marketing recommendations are typically based around 3 Ps:

  1. Planning – this includes the development of a content strategy, calendars and toolboxes. We also identify where your key conversations are currently taking place
  2. Producing – the production of high quality, relevant content is multiple formats
  3. Promoting – promoting this content off-site through Search, Social Media, Content discovery backlinks on blogs and via outline communities.

 

Search Optimisation

An integrated search strategy combines organic, paid and local search to boost your brand and business outcomes.

Search provides business building opportunities and possibilities that often go unnoticed. It has far-reaching effects on the visibility of your site, as well as the quality and quantity of traffic it attracts. While many believe that search can be adequately covered by keeping up-to-date with the constant algorithm changes made by search engines, you can further optimise search by:

  • Correctly interlocking your website and blog
  • Controlling your messages, visibility and landing pages, through paid search
  • Optimising your location-based search, on mobile devices

Marketing Analytics

We’re unashamedly biased in our opinion about data and marketing analytics – it’s the measurement part of our marriage, between machine + meaning.

Whether it’s creating a digital strategy or daily business operations, data provides you with reliable, crystal-clear intelligence that aids smart decision making. We use the power of marketing analytics to:

  • Give meaning to your marketing data
  • Understand marketing analytics’ role in driving brand and business outcomes
  • Review your existing reporting systems, procedures and methods to identify what’s possible (or desirable) for your business
  • Elevate marketing analytics to a core business resource, rather than ‘an IT thing’
  • Test whether decision making based on a marriage of machine + meaning out-performs traditional methods

Social Media

Most businesses know the importance of Social Media, but few are aware of its full potential.

We pride ourselves on:

  • Finding the social media channels best suited to your brand
  • Not using social media as a one-way channel, but instead, engaging in real-time interactive relationships with customers
  • Helping you comfortably manage social media as a dynamic and real-time channel, without worry or stress
  • Deciding which metrics to use and how to measure ROI
  • Sharing which social media strategies best fit your customer personas

Programatic Advertising

Programmatic advertising is the automated buying of digital media space, across all types of screens. It offers huge efficiencies in time, targets specific audiences and drives superior outcomes.

All interactions with your advertising are tracked and the data is available instantly, so adjustments can be made to your campaign in real time – to ensure it reaches the right person with the right message, at the right time. Programmatic advertising comes in many forms including:

  • Traditional Banners
  • Video Ads
  • Real Time Bidding (RTB) Platforms
  • Social Media Advertising (Facebook, YouTube, Google+, Instagram)
  • Content Promotion (Outbrain)
  • Online Display Advertising (Performance (cost per click) and/or Premium (cost per impression)

Marketing Automation

Our aim is to streamline and automate your repetitive marketing activities – email, social media and other digital actions – to make them easier. Marketing automation also measures your activities and workflows, so you become more efficient.

Automation helps you streamline your lead generation and nurturing, segmentation, lifecycle marketing, customer retention and ROI measurement. Tasks are designed and executed to ensure you’re nurturing your prospects through highly personalised and useful content, aimed at persuading, converting and delighting them. However, it’s heavily dependent on a high-quality database. We can help with:

  • Understanding how to build a clean, high quality and well-profiled database
  • Creating bridges between disparate data collection and analytics processes
  • Knowing how and when to use email to perform different roles – newsletters, autoresponders, personalisation, enhancing customer conversations and building relationships
  • Executing programs that don’t come across as spam.
  • Providing guidance on which platform to adopt and building in-house resources, where necessary, to develop and manage campaigns

Customer Experience

A great customer experience is when an individual’s experience, across all points of contact, matches their expectations.

Achieving that is no easy feat. People need and want different things at different times and will likely use more than one device or platform to interact with a brand. We can help you:

  • Understand how a customer’s needs and wants evolve and how to deliver the right value in the right way, at just the right time
  • Ensure the right technologies are being deployed at the right stages and the transitional experience between them, is smooth
  • Develop skills in continuous monitoring, iterative development and ongoing split testing so that it becomes an everyday event and cultural reality

Brands we've worked with

We work with B2B and B2C pioneers, changemakers and creators who want to use their data wisely – to challenge convention, make an impact or leave a legacy.

Michelle Bridges 12WBT
The Surfboard Warehouse