why online advertising?
Online advertising helps you connect and reconnect with your customers at exactly the right moment, providing you with a fast and reliable way to get your message to the right people, in the right place, at the right time and in the right context.
A great online advertising strategy delivers consistent messaging, establishes realistic goals and measures success using an optimal mix of metrics and KPIs.
how we do it
Our approach to creating a great online advertising strategy includes:
- Reviewing your online campaign performance and modifying your strategy
- Testing and optimising your keywords, ads and bids to deliver on your KPIs
- Implementing display advertising, remarketing and social media advertising to
- Supporting your offline marketing activity with various online ad solutions
- Implementing remarketing and social media advertising to guide potential, existing and lapsed customers through the purchase journey
- Assigning value to your online advertising channels based on their performance and impact in the customer purchase journey
- Linking your online advertising back to your business outcomes and ROI
how it fits into the marketing cycle™
Position your business in the public consciousness
Resonate strong meaning with your audience
Become associated with a particular desire or need
Be top of mind when your customers are ready to act