what does a great search strategy look like?
A great search strategy provides your customers with the answer they’re looking for, when and where they’re looking for it.
This is accomplished through a deep understanding of your customer’s journey, and then tailoring your content and messaging to accommodate their needs.
Far from a quick fix, our search strategies integrate paid, organic and local search to help your business maintain competitive advantage and a sustainable future.
how we do it
At Traffika®, our approach to creating an optimal search strategy includes:
- Ensuring your business appears for relevant words and topics
- Tailoring your content to meet the needs of your customer’s search behaviour
- Helping your business deliver a consistent message across all channels
- Optimising your content for desktop & mobile
- Integrating your organic, paid & local search with your offline marketing
- Linking your search engine reporting back to business outcomes & ROI
how it fits into the marketing cycle™
Resonate strong meaning with your audience.
Become associated with a particular desire or need.
Be top of mind when your customers are ready to act.