We’ve been doing it since 2009, so we know it’s not just about impressions, clicks and SEO. It’s about partnering with you to understand your business goals, your metrics and using your marketing data to create customer insights that translate into actionable, replicable behaviours.
Traffika has been very responsive to our business needs and has given us more confidence in taking on new opportunities.
Jeff - Yourtown
We have all loved working with Traffika. Results are great and the service levels are awesome.
Rebecca - Ausco Modular
When it comes to results driven marketing, Traffika gets the green the light. Their client care and genuine desire to help their partners succeed is second to none.
Sam - Lorna Jane
Cultural fit is very important. Traffika are great because just like us they work hard and have fun doing it.
Luke - Spicers Retreats
Since we started our search program with Traffika our market share has vastly increased online. We have gained so much digital knowledge and received a stronger ROI since working together.
Ben - Super Retail Group
We’ll build you a personalised roadmap – that integrates digital marketing platforms and techniques, with your customer journey insights and understanding – that will:
This roadmap, is built around three critical questions:
Q1: Where are you now?
Q2: Where do you want to be?
Q3: How do you get there?
We offer a variety of training solutions, designed to build you and your teams’ data confidence and empower you with the latest digital skills. If you want to build your in-house capability, we can sit beside you and coach you on how to manage a campaign, or we can do it for you. Our training is tailored to fit your business needs and workload.
Sessions are delivered as: Workshops, Webinars, Onsite, One-to-one, Offsite, Training videos.
That’s why we partner with you, to provide the support, expertise and teamwork you need to achieve the market impact and results you crave. Our consulting services include:
Think of the audit process as a fresh set of eyes on your business, delivering a new perspective. If you’re already using digital marketing and getting results, we’ll find ways to get better outcomes from established channels and existing content, as well as new approaches and ideas.
We’ll build a profile that evaluates your business’ digital marketing experience, competency and confidence across seven digital disciplines. This is your baseline. From there, we benchmark you against other businesses in your industry and create a prioritised list (either high, medium or low) of tasks to action. Then you decide how quickly to implement, based on your budget and comfort levels.
We test and optimise for ecommerce conversion, lead conversion, advertising effectiveness, content consumption and various other digital customer experiences. Our 4-step process, is:
The methods used are determined by the experiment plan, hypothesis and its goal, but in all cases, the power of data is harnessed and married to human insights, so that your digital marketing is delivering deeper impact and stronger outcomes.
We constantly monitor your data, adjust the campaign and execute changes to ensure you get maximum value for your investment. And your channel budgets are never fixed in stone – we’re always talking you through adjustments and movements to best suit the response rate and boost your eventual outcomes.
Our campaign management services cover: organic search (SEO), social media ads (Facebook), remarketing ads, tag management, marketing automation, personalisation, paid search (AdWords), video ads, content marketing and marketing analytics.