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Search Marketing

Search Marketing

Traffika’s specialist search marketing team live and breath search; delivering tailored search solutions that provide quality website traffic by integrating the 3 areas of search – Search Engine Optimisation (SEO), Search Engine Marketing (SEM) and Local Search Optimisation (LSO).

We know that sucessful search marketing isn’t just about generating rankings or clicks – it’s about generating the right traffic at the right price to deliver more leads, more sales and bottom line business results.

Your search marketing campaigns are exucted using quality controlled methodologies and processes to ensure higher levels of ROI predictability and offer a range of search marketing solutions to suit your business.

Search Engine Optimisation (SEO)

Our Search Engine Optimisation specialists understand that a successful SEO program just isn’t about generating a long list of keywords.  It’s about understanding the keyword phrases that are used by prospective customers, not simply by those researching with no commercial intent; and then optimising your website so that it ranks for those keyword phrases which deliver a return on investment with bottom line business results.

SEO engagements range from one off engagements that can help “fix” a poorly optimised website so that it has the ability to rank for the right keyword phrases,  through to complex SEO migrations and ongoing link building and ranking programs.

Link building is simply the process of obtaining more quality links from other websites with the right “anchor text” pointing to your website.

The number  and quality of these links and anchor text are the key elements that are used by search engines to determine search engine rankings and they are critical to helping your website build the authority and relevance to rank highly.

Our SEO services are designed to make sure your website is optimised so it’s easily found, gets more trafficmore leads and more sales!

PPC (Pay Per Click) Management & Google Adwords

Traffika™  specialise in Google Adwords and Yahoo! Sponsored Search. This form of Internet Search Engine Marketing is often referred to as pay-per-click (PPC) advertising because you pay for each click delivered to your website through the search engines.

With the right Internet Search Engine Marketing strategies, your business can be listed at the top of Google’s sponsored links for less money. We can put your marketing message in front of the right audience at the right time. Learn more about how Google Adwords works.

Our Google Qualified Adwords Professionals understand that a successful Adwords campaign just isn’t about generating website traffic – it’s about generating the right traffic at the right price to deliver bottom line business results.

We execute your Internet Search Engine Marketing campaign using quality controlled methodologies and processes to ensure higher levels of ROI predictability and offer a range of SEM packages to suit your business.

Local Search Optimisation

There is a real opportunity for businesses that operate in either a single or many geographic locations to optimise their websites so that they are found by searchers conducting local searches.

Local search is critical to all businesses.  Google estimates that 73% of all online activity is related in someway or another to local content.

In addition research by comScore Networks indicates that 43% of search engine users are seeking a local merchant to buy something offline and that 54% of search users have substituted internet search for the phone book.

Developments in how search engines display their results have made a consideration of local search even more important.

If you have done a local search in Google recently you will see that the 10 ten local google maps results, based on the location that you enter into your search, rank well ahead of the traditional organic listings.  Thus local search offers the chance of a Page 1 listing without having to compete against more competitive organic search results listings.

Optimising your website to rank for the multitude of local searches involves a consideration of a number of  variables and dictates additional tactics designed to help your website or local search listing appear for local search.

Local search optimisation is a definite must when operating multi unit retail operations where local search can be a great complement to traditional local store marketing activities.

Our Local Search Optimisation services are designed to make sure your website is optimised to get found for the local searches relevant for your business or locations.

More About Google Adwords

Google Adwords, or sponsored links, display along side normal search results (organic listings) when an Internet user places a search for a keyword or phrase on Google.

These ads appear at the top and along the right hand side of the search results page. In the standard text ad format, each ad consists of a headline, 2 lines of copy and link to the advertiser’s website.

Because ads are targeted by keywords, they are very helpful to internet searchers as they are relevant to the specific product or service they are looking for. In fact, Google rewards advertising which is more relevant to searchers by lowering your costs and placing your ads higher in the list through a system called Quality Score.

As an advertiser your ad is only displayed to people who are actively seeking information about your product or service and you only pay when someone clicks on your ad.

Putting your ad in front of the right people at the right time results in a low risk / high return advertising solution where you control the exact costs you are prepared to pay including the cost per click (CPC) and how much you spend per day (daily budget).

Google Adwords is an open marketplace where advertisers bid for each keyword they would like to target. The bid price is referred to as maximum cost per click (CPC). The bid price alone does not determine how high up in the list your ad will be displayed.

Which ads appear where on the search results page is called Ad Rank and is determined by your CPC bid X Quality Score.

While the concept of CPC advertising sounds easy enough, successfully managing and executing a Google Adwords campaign can become quite a complex task when factoring in click through rates (CTR), bid management, keyword clusters, geotargeting, ad copywriting and landing page optimisation.